Welcome back to my bi-monthly newsletter! Though there might be a special edition next month! 😄 Let’s kick it off with some tips & tricks!
Pre-orders
When it comes to pre-ordering books, here are some swag recs!
Stickers! Some recommendations: Pull a quote from your book and turn it into a sticker, if you have a distinct character try that, or pull an image or scene. Remember, think like a consumer, would someone paste your sticker to their water bottle (for example)? Also, try to include the name of your book somewhere on your sticker! Some examples:
Bookmarks! These are common but if your budget allows, try metallic or foil ones (here). I’ve used this website in the past and you can upload your design.
Other swag material: Pins, embroidery patches, bracelets, magnets, postcards, pencils/pens, keychains, trading cards, plushies, and anything that might go with your book.
Some awesome pre-order campaign examples : Abuelo’s Flower Shop (here), Something Like Home (here), and this fun g…
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